A method including transmitting an image from a camera of an apparatus, where the image includes one or more Ad collateral; and automatically detecting by the apparatus at least one of the Ad collateral in the image. An apparatus including at least one processor; and at least one memory including computer program code, the at least one memory and the computer program code configured to, with the at least one processor, cause the apparatus at least to automatically discern at least one Ad collateral in a camera image.