- Patent Title: Augmented reality system for product identification and promotion
-
Application No.: US13291930Application Date: 2011-11-08
-
Publication No.: US09245386B2Publication Date: 2016-01-26
- Inventor: Suranjit Adhikari , Ted Dunn , Eric Hsiao
- Applicant: Suranjit Adhikari , Ted Dunn , Eric Hsiao
- Applicant Address: JP Tokyo
- Assignee: Sony Corporation
- Current Assignee: Sony Corporation
- Current Assignee Address: JP Tokyo
- Agency: Fitch, Even, Tabin & Flannery LLP
- Main IPC: G06T19/00
- IPC: G06T19/00 ; G06Q30/06 ; G09G5/00

Abstract:
A system, method, and computer program product for automatically combining computer-generated imagery with real-world imagery in a portable electronic device by retrieving, manipulating, and sharing relevant stored videos, preferably in real time. A video is captured with a hand-held device and stored. Metadata including the camera's physical location and orientation is appended to a data stream, along with user input. The server analyzes the data stream and further annotates the metadata, producing a searchable library of videos and metadata. Later, when a camera user generates a new data stream, the linked server analyzes it, identifies relevant material from the library, retrieves the material and tagged information, adjusts it for proper orientation, then renders and superimposes it onto the current camera view so the user views an augmented reality.
Public/Granted literature
- US09286721B2 Augmented reality system for product identification and promotion Public/Granted day:2016-03-15
Information query