A system and method for communicating gaming machine information to a player is disclosed herein. The system includes a mobile communication device for the player, a server and a gaming machine at a venue. The gaming machine comprises a transceiver for receiving and transmitting short-range communication transmissions, and a maximum payoff event. The communication informs the player that the maximum payoff event for the gaming machine has not occurred and invites the player to visit the venue during the interval between visits.