A hook-type display module includes a base assembly, a display hook receiving plate and at least one display hook. The base assembly includes a pair of spaced-apart side frame members having distal ends and proximal ends and a front frame member connecting the distal ends of the side frame members. The display hook receiving plate is positioned so as to extend between the spaced-apart side frame members and is located proximate to the proximal ends of the spaced-apart side frame members. The at least one display hook includes a base coupled to the display hook receiving plate and a hook extending from the base to a distal end. The distal end of the hook terminates at a location between the display hook receiving plate and the front frame member.