A transmitter in a visible light communication system is provided, in which a plurality of light sources emit light in different colors, a data converter converts data to predetermined chromaticity coordinates, a data transmitter emits light having a chromaticity corresponding to the chromaticity coordinates by controlling light intensity of each of the light sources, and a pre-light emitter emits light having chromaticities corresponding to all chromaticity coordinates by controlling the light intensity of each of the light sources, before the light intensity control of the data transmitter.