A system and method to deliver a voice advertisement to a cellular device over a cellular telecommunication network prior to connection of a voice call. The system, within a cellular telecommunications network, includes two units, a first unit that determines whether a call is subscribed to receive an advertisement and makes a request for delivery of the advertisement before connecting the call, and a second unit that delivers the advertisement to the cellular device. First, the first unit identifies if the call is subscribed for delivery of an advertisement. Second, the first unit routes a request to the second unit for delivery of the advertisement. Third, the second unit delivers the advertisement to the cellular device. Fourth, the first unit connects the call to the network.