Methods, apparatus, and program products are disclosed. Network information is accessed that corresponds to network elements in one or more wireless networks. Each of the one or more networks has an ability to serve multiple user equipment. Customer data is accessed that corresponds to the multiple user equipment in the networks. One or more optimization insights are generated using the network information and the customer data. The one or more generated optimization insights are utilized as one or more inputs to one or more pre-defined business policy-based workflows for a purpose of determining one or set of optimization functions. Execution of one or more selected optimization functions is orchestrated and the optimization function(s) are supplied with one or more of the generated optimization insights. The execution of the selected optimization function(s) cause triggering of action(s) defined to influence a selected one of the networks to provide an intended result.