A rotating cup holder includes a static sidewall forming part of the cup holder and a dynamic sidewall forming part of the cupholder. The static sidewall includes a plurality of guide tracks and a landing support between the plurality of guide tracks. The dynamic sidewall is rotatable between a collapsed state and an expanded state. The dynamic sidewall includes a plurality of ribs slidably disposed within the guide tracks of the static sidewall while the dynamic sidewall is in the collapsed state. The ribs extend away from the guide tracks in the expanded state. The dynamic sidewall also includes at least one end connector linking an adjacent pair of the ribs. The end connector rests on the landing support of the static sidewall in the expanded state.