Embodiments of the present invention disclose a method, computer program product, and system for user interface customization. A computer records activity of a first computer on a user interface. The computer determines one or more repetitive activities of the first computer utilizing the recorded activity of the first computer. The computer determines a customized user interface for the first computer corresponding to the one or more repetitive activities of the first computer. In another embodiment, the computer initiates display of the customized user interface to the first computer. In another embodiment, the recorded activity of the first computer includes navigation through links in the user interface, applying filters to data in the user interface, and accessing data on the user interface.