A system, method, and computer readable medium are provided for associating information (including information and services) based upon context. In one example, an apparatus includes interface logic for receiving, during a session (e.g., during a media object capture, upload session, data transfer session, or the like), context information from a user device, and user-generated information associated with the context information. The context information may relate to time, date, location, ambient conditions, biometric (e.g., relating to the user of the device), device/user identification, or combinations thereof. The apparatus further including association logic for associating service information, different from the context information, with the user-generated information based on the context information. The associated service information may include empirical information such as a map of a particular location, the map including points of interest.