Providing context to a target minimizes the amount of information that a user must input. Context transfer pages receive context and reformat for the target. Selection of links to such pages provide context which is then reformatted and provided to the target to pre-populate information for the user. A return link can be specified to enable the target to return further context upon user interaction completion. The return link can specify further context transfer pages which can use the returned context to direct the performance of convenience actions, including invoking other applications on the user's computing device and entering information into them. The context transfer pages can themselves collect information from the user to provide appropriate interfaces without requiring resource investment from the target.