There is set forth herein an indicia reading apparatus having an image sensor array including a plurality of pixels arranged in a plurality of rows and columns of pixels. The image sensor array can include a frame exposure period in which a certain subsequent and further subsequent row exposure periods have common exposure initiation times and each group of rows has sequential exposure termination times. An indicia reading apparatus can be controlled so that a light source bank of an illumination pattern assembly for projecting an illumination pattern is energized during an illumination period that overlaps a frame exposure period. The apparatus can be further controlled so that an illumination period terminates at or prior to an exposure termination time of the certain row.