Systems and methods are provided to view, manipulate, and share videos within a gaming platform implemented as an advisory services network. Within the context of a serious game designed around a complex business problem of an organization, players can review videos conveying ethnographic information, mark segments of the videos, tag the videos or segments for categorization, create discussions around the videos or segments, add the videos or segments as evidence to a dossier, embed the videos or segments into existing discussions, or the like.