Invention Grant
- Patent Title: Pixel cluster transit monitoring for detecting click fraud
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Application No.: US11766965Application Date: 2007-06-22
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Publication No.: US09251522B2Publication Date: 2016-02-02
- Inventor: Patrick O'Sullivan , Edith H. Stern , Robert C. Weir , Barry E. Willner
- Applicant: Patrick O'Sullivan , Edith H. Stern , Robert C. Weir , Barry E. Willner
- Applicant Address: US NY Armonk
- Assignee: International Business Machines Corporation
- Current Assignee: International Business Machines Corporation
- Current Assignee Address: US NY Armonk
- Agency: Moore & Van Allen PLLC
- Main IPC: G06F15/173
- IPC: G06F15/173 ; G06Q30/00 ; G06Q30/02

Abstract:
Detecting click fraud that includes a client device capable of accessing a server hosting a web page containing an advertisement. The client device includes a network interface allowing access to the server and code on the client device. The code accesses and displays a web page containing an advertisement, provides mechanisms (e.g., an applet, an ActiveX control, a plugin, a JavaScript, a browser scripting language, browser extensions, or code native to the browser) associated with each pixel cluster where each mechanism captures information regarding the transit of the pixel cluster by a cursor on the web page, and collects information based on the capturing by each associated mechanism regarding the transit of the pixel cluster by a cursor on the web page.
Public/Granted literature
- US20080320125A1 PIXEL CLUSTER TRANSIT MONITORING FOR DETECTING CLICK FRAUD Public/Granted day:2008-12-25
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