The present invention provides an improved recommender system. In some embodiments, the recommender system automatically builds a user profile for a user based solely on the action or actions the user takes with respect to certain documents and the contents of the documents. That is, the profile is based on implicit ratings. In addition to maintaining a user profile for each user, each document in a set of documents will have its own document profile, which is also referred to as a document vector. Advantageously, in some embodiments, the user profile will consist of the same attributes as the document vectors. This advantageous feature enables the recommender system to compare users and documents in order to generate recommendations.