Inspection of over the top (OTT) content to facilitate offering non-OTT content or other content and/or services as an alternative to the OTT content is contemplated. The OTT content may be inspected at an access point configured to provide a broadband or other connection between a device consuming the OTT content and a device sourcing the content. Data packets or other signaling may be added to the OTT content at the access point in order to announce the offer.