A wagering game system and its operations are described herein. In some embodiments, the operations can include providing a social communications interface (e.g., a chat interface) for presentation via a wagering game session. The wagering game session is associated with a wagering game player account. The operations can further include selecting, in response to user input via the social communications interface, a representation of a social contact of the wagering game player account. The user input indicates a request to follow social communications made by the social contact, which social communications are not directly addressed to the wagering game player account. The operations can further include providing, for presentation via the social communications interface, the social communications made by the social contact.