A non-transitory computer-readable storage medium storing instructions which, when executed by processors, cause the processors to perform: at a management computer, receiving, from a gateway located in a managed network, device information about devices in the managed network; for a particular device: determining a match between the device capabilities of the particular device and features of a particular network software application configured to control the particular device, and determining a particular protocol endpoint configured to communicate control instructions from the particular network software application to the particular device; receiving, from the gateway, aggregated data that reflects network utilization by the devices located in the managed network; for the particular device: based at least in part on the aggregated data, using the particular network software application, determining control instructions for the particular device; causing the particular protocol endpoint to transmit the control instructions for the particular device to the device.