Sending and relaying of information includes: a direct receiver receives messages from a server over a broadcast communications medium, each message having associated targeter data attributes; the direct receiver selects messages from the server for storage in a message store of the first receiver device based on the targeter data attributes associated with each message from the server; the direct receiver connects with an indirect receiver over the non-broadcast communications medium; the direct receiver receives a message request from the indirect receiver for messages in the message store of the direct receiver over a non-broadcast communications medium; and in response to the message request, the direct receiver sends messages in the message store of the direct receiver to the indirect receiver over the non-broadcast communications medium. The direct receiver receives data from the server, and the indirect receiver receives data via another receiver.