A social media mechanism processes messages for content that may require filtering of recipients of the message, and informs a user who drafted the message when the message might need to be filtered so it is not sent to all potential recipients of the message. The user may then select to send the message to all potential recipients, or to filter the recipients so the message is sent to less than all of the potential recipients. User profiles are created and maintained, and may include information that helps to determine when filtering of messages is desirable. Feedback buttons are also provided to provide feedback when a user does not like a message.