Techniques for optimizing a guided edit process for editing a member profile page are described. According to various embodiments, profile edit task information associated with a member of an online social network service is accessed, the profile edit task information identifying one or more candidate profile edit tasks to be performed to update a member profile page of the member. Thereafter, if it is determined that the member recently completed a difficult profile edit task, a difficult candidate profile edit task is identified, and the member is prompted to perform the difficult candidate profile edit task. If it is determined that the member has not recently completed a difficult profile edit task, an easy candidate profile edit task is identified, and the member is prompted to perform the easy candidate profile edit task.