A system configured to manage the distribution of content to one or more cooperating media/substrates in beverage dispensing environments, wherein the system receives data representative of environment conditions for one or more cooperating media/substrates adapted to display digital content, where the media/substrates may be located in beverage environments (e.g., bar/restaurants, hotels, or event venues), and where the system compares the received data representative of environment conditions regarding the purchase of a beverage with selection criteria to identify content for distribution to the media/substrates such that the selected content is distributed to the one or more cooperating media/substrates.