Embodiments of the present application provide a method and an apparatus for controlling cell reselection, which relate to the field of communication terminal technologies. The method includes: when the signal strength of a current serving cell of a terminal is lower than a set value and the duration of which exceeds a first time period, acquiring signal strengths of the current serving cell and a neighboring cell within a second time period; determining signal stability of the current serving cell according to the signal strength of the current serving cell, and determining signal stability of the neighboring cell according to a signal strength of the neighboring cell; and keep the current serving cell when the signal stability of the neighboring cell is not better than the signal stability of the current serving cell. The embodiments of the present application are mainly applied to a cell reselection process.