Disclosed are systems and methods associated with a golf tee configured to reduce or eliminate spin imparted on a golf ball due to friction between a contact surface of the golf tee and the golf ball. In one embodiment, the golf tee includes a retracting mechanism to retract the support member of the golf tee prior to impact between the golf club face and the golf ball, at least one swing sensor to measure motion parameters of an approaching golf club, and a processing unit to control the retracting mechanism based on the measured motion parameters. In another embodiment, the golf tee includes a contactless support mechanism to support the golf ball, a position sensor to detect a position of the golf ball, and a processing unit to control the support mechanism, based on data from the position sensor, to manipulate the position of the golf ball.