A virtual universe application and a media (e.g. 3-D movie) presentation application communicate with each other to obtain a location of a current activity application and find, using a search engine or a content addressable index developed during use, a corresponding location accessible from the other application to synchronize the location and time of location and time of scenes in both applications. Point of view can optionally be synchronized and additional search criteria or parameters can be applied to find the best match of views presented to a user when the user toggles between the VU location and the media presentation.