An apparatus for the deposition of at least one reinforcing element on a forming including at least one feeding unit of at least one reinforcing element at a forming support, at least one deposition unit of the at least one reinforcing element on the forming support, the at least one deposition unit including at least one presser member, a control unit of the at least one deposition unit, at least one detection device of the deviations between an actual deposition profile and a theoretical deposition profile along a first deposition path defined based upon the theoretical profile, and a processing unit to define, based upon said deviations, an actual deposition path of the at least one reinforcing element on the forming support.