A liquid ejecting apparatus includes: a liquid ejecting head that ejects a light-curable UV ink onto a medium; an irradiator that irradiates the UV ink ejected onto the medium with UV light and cures the UV ink; a control device that controls intensity of the UV light applied from the irradiator to the medium; and a carriage motor that moves the irradiator in one direction, in which the control device changes the intensity of the UV light applied from the irradiator to the medium while the carriage motor moves the irradiator in one direction.