A method of operating an audio system in an automobile includes identifying a user of the audio system. An audio recording playing on the audio system is identified. An audio setting entered into the audio system by the identified user while the audio recording is being played by the audio system is sensed. The sensed audio setting is stored in memory in association with the identified user and the identified audio recording. The audio recording is retrieved from memory with the sensed audio setting being embedded in the retrieved audio recording as a watermark signal. The retrieved audio recording is played on the audio system with the embedded sensed audio setting being automatically implemented by the audio system during the playing.