A pushing force controlling apparatus for a pedal simulator that includes a simulator cylinder in which a first pipe and a second pipe extending from a master cylinder are connected to a front side and a rear side thereof, respectively. A first solenoid valve and a second solenoid valve are installed in the first pipe and the second pipe, respectively and a first piston and a second piston are disposed at a front side and a rear side of an interior of the simulator cylinder. A buffering member is installed between the first piston and the second piston, and pedal pushing force characteristics are controlled by variably setting a position of the second piston in the simulator cylinder using an amount of fluid provided from the master cylinder during an operation of a pedal.