A technique for determining the position of a mobile device includes receiving messages from respective mobile reference devices. Each of the messages is broadcast beginning at one of several predetermined message start opportunity (MSO) times that have known timings relative to a reference time. Each of the messages contains a MSO value identifying the MSO time at which transmission of the message started. The MSO value is used to determine the time of transmission of each of the messages received at the mobile device, and the position of the mobile device is determined via multi-lateration. According to another approach, the mobile device receives a set of ADS-B messages from a respective set of mobile reference devices. The time of transmission of each of the ADS-B messages is supplied in the ADS-B message itself or in a subsequent message and used to determine the position of the mobile device.