An apparatus or web server for assisting a user in selecting a route based on tracked popularity of routes traveled by other users and a desired user activity. The apparatus may include a memory for receiving and storing route data for routes previously traveled by a plurality of users and a processing device coupled with the memory for receiving desired route characteristic information from the user, including a desired activity type, such as running or cycling. The processing device may compare the desired route characteristics information with the route data, suggest at least one of the stored routes to the user based on the comparison, and visually indicate with a color-coded heat map a popularity of the routes suggested based on the comparison.