There is provided an information processing apparatus, which includes an input unit and a control unit. The input unit is configured to serially input an image captured by a capturing device. The control unit is configured to detect a user's hand from the input image, to recognize a position, a posture and a size of the hand detected while moving. A predetermined area of a surface on which the hand is moved as an operation area is defined based on the position, the posture and the size of the hand recognized. A virtual three dimensional object for operation by the user is produced disposed on the operation area. Also, an information processing method and a program are provided for the information processing apparatus.