Embodiments of the present invention address deficiencies of the art in respect to drag-and-drop operations for content in a portal view and provide a method, system and computer program product for provisioning a portlet viewer for viewing drag-and-drop content in a portal environment. In one embodiment, a computer-implemented method for provisioning a portlet viewer for viewing drag-and-drop content in a portal page can include determining a content type for content selected externally to the portal page subsequent to rendering the portal page, locating a portlet viewer associated with the determined content type, provisioning the located portlet viewer in the portal page, and rendering the provisioned portlet viewer in the portal page with the content.