A method, system, and computer program product for generating content of a topic for an intended audience are described. Topic information regarding a topic to be presented to an intended audience is obtained, as well as knowledge information regarding the intended audience. One or more metaphors relating to the topic and understood by the intended audience can be determined based at least in part on the topic information and the knowledge information. Content can be generated for the topic information based on a comparative analysis of the topic information to at least one of the one or more metaphors.