A system and method for analyzing social media data by obtaining social media data from a social media platform, where the social media data includes documents from multiple users of the social media platform; classifying the documents using a sentiment classifier; tokenizing the documents into terms; associating a sentiment with each term; detecting a first event based on a number of occurrences of a first term in the documents; and providing information associated with the event to a user, where the information includes the first term and a sentiment associated with the first term.