Various embodiments of the invention comprise a method and apparatus for planning a schedule of a multimedia advertisement across one or more broadcasting channels is disclosed. In one embodiment, the method includes accessing user data, processing survey data using the user data, generating a file having a list of one or more broadcasting channels using analyzed survey data, and scheduling a multimedia advertisement across the one or more broadcasting channels. Additionally, the file includes one or more inventory spots associated with the one or more broadcasting channels. The method further includes assigning the multimedia advertisement to the one or more inventory spots associated with the one or more broadcasting channels.