A system and method of recommending and rating content and/or for generating a determined affinity between content consumers and reviewers. The method includes determining a rating for one or more user-surveyed content items and determining a rating for one or more reviewer-surveyed content items for each of a plurality of content reviewers. Comparisons are then performed between user ratings and reviewer ratings for commonly surveyed content items. As a result, affinities between user(s) and content reviewers are established and the user is provided with reviews and ratings produced by high-affinity content reviewers.