A computerized method includes creating an event associated with a number of wagering game machines in a wagering game establishment, wherein the event is configured to provide an award comprising at least one of better pay tables, a number of free spins, unlocked content, and a jackpot award. The method also includes identifying persons to notify about the event prior to a time of the event. The method includes creating an event notification to notify the persons of the event. The method also includes outputting the event notification to the persons through a network communication using at least one of a social networking website, a micro-blogging website, text messaging, and an email.