The light sources are controlled by dividing a display period of one frame into such a first subframe period that blue transmitted light is obtained from the blue subpixel and red transmitted light is obtained from the red subpixel by turning ON the light sources of the blue color and the red color and such a second subframe period that green transmitted light is obtained from the green subpixel by turning ON a light source of a green color and at least any one of a procedure in which cyan transmitted light is obtained from the blue subpixel and a procedure in which yellow transmitted light is obtained from the red subpixel is performed.