A temperature management method suitable for a memory storage device having a rewritable non-volatile memory module and a memory controller used for controlling the rewritable non-volatile memory module are provided. The temperature management method includes detecting and determining whether the hot-spot temperature of the memory storage device is higher than a predetermined temperature; and when affirmative, making the memory controller execute a cooling process, so as to reduce the hot-spot temperature of the memory storage device. Accordingly, the problem of heat buildup of the (rewritable non-volatile) memory storage device can be mitigated, as well as the problems of data loss and device aging of the (rewritable non-volatile) memory storage device.