Techniques for resource access throttling are described. In implementations, access to a network resource can be controlled based on a variety of factors, such as a type of user requesting access to the network resource. For example, consider a scenario where an online content store is preparing to launch. To prevent resources associated with the online content store from being overwhelmed by the number of requests for access when the store is launched, techniques can be implemented to throttle the number of requests that are granted. For instance, requests for access can be throttled based on different user types.