A database server stores in a subscriber record one or more attributes of an active subscriber connection coupling a computing device associated with the subscriber, including a data rate attribute. The database server receives a request to modify one or more of the attributes of the active subscriber connection including at least to modify the data rate attribute. The database server modifies the at least one of the attributes including modifying at least the data rate attribute and transmits the at least one modified attribute including at least the modified data rate attribute for the active subscriber connection to the network element to cause the network element to modify a corresponding attribute without disconnecting the subscriber connection from the network element.