Invention Grant
- Patent Title: Meta channel media system control and advertisement technology
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Application No.: US14665406Application Date: 2015-03-23
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Publication No.: US09258577B2Publication Date: 2016-02-09
- Inventor: Jack H. Chang , William H. Sheu , Sherman Tuan
- Applicant: PurpleComm Inc.
- Applicant Address: US CA Santa Clara
- Assignee: PurpleComm Inc.
- Current Assignee: PurpleComm Inc.
- Current Assignee Address: US CA Santa Clara
- Agency: Fish & Richardson, P.C.
- Main IPC: H04N21/81
- IPC: H04N21/81 ; H04N21/45 ; H04N21/44 ; H04N21/234 ; H04N7/173 ; H04N21/442 ; H04N21/462 ; H04N21/475 ; H04N21/482 ; H04N21/435 ; H04N21/454 ; H04N21/2668
Abstract:
Media system control technology, in which an advertisement on a selected content channel being experienced by a user using a media system is detected, advertisement preferences of the user are accessed from electronic storage, and secondary content is selected based on the accessed advertisement preferences of the user. The secondary content is substituted for the advertisement on the selected content channel, and the media system is controlled to output the secondary content instead of the advertisement.
Public/Granted literature
- US20150195598A1 META CHANNEL MEDIA SYSTEM CONTROL AND ADVERTISEMENT TECHNOLOGY Public/Granted day:2015-07-09
Information query
