A power management apparatus including an information collecting unit configured to collect at least one reference electric signal and at least one product information that correspond to at least one load, a storage unit configured to store the collected at least one reference electric signal and the collected at least one product information that correspond to the at least one load, a measurement unit configured to measure electric signals of loads provided in a power management domain, and a control unit configured to find a reference electric signal, corresponding to the measured electric signal, among the stored reference electric signals, check product information corresponding to the found electric signal and display the checked product information. The reference electric signal of each load is acquired in advance, and electric signals of loads are distinguished among all electric signals, thereby enhancing the efficiency in recognizing each load.