A permanent magnet rotor includes a shaft, a rotor core fixed to the shaft, a bracket fixed to the rotor core, and a plurality of permanent magnets contacting an outer surface of the rotor core. The bracket includes a base at one axial end thereof, a plurality of arms axially extending from the base and spaced in a circumferential direction, and an end ring connecting the arms at the other axial end thereof. The base has an opening for the insertion of the shaft. The rotor core is positioned between the arms. Each magnet is sandwiched between two adjacent arms. An inner diameter of the end ring is greater than an outer diameter of the rotor core.