Apparatus and methods are described herein for optimizing an object search. A communications device may be configured to initiate a request for a data set. The communications device may transmit its current location to a server, for example, which may return a data set including data representing each of one or more objects that may be located within a first search area proximate to the current location of the communications device. The communications device may then perform a search for an object of interest by comparing the data representing each of the one or more objects in the data set to data representing the object of interest.