This disclosure provides example details for a method and apparatus for controlling the transmission of streaming content from a wireless communication network to a wireless device, including temporarily increasing the size of a buffer used at the device for streaming content buffering and correspondingly initiating a transmission burst of the streaming content towards the device. These operations are undertaken responsive to determining that there is an expectation that a required QoS will be violated with respect to the device and among their several advantages, they lessen the likelihood that the expected QoS violation will disrupt streaming content playback at the device.