The sole section of a shoe includes a midsole and an outsole which form a translucent sole section. The translucent midsole and translucent outsole are integrally molded with a translucent upper to create a fully translucent jelly footwear. An illumination system is located inside the translucent sole section, causing the jelly footwear to be internally illuminated when the illumination system is active. Due to the translucent nature of the midsole light from the illumination system reflects internally throughout the midsole, increasing illumination. The light will also illuminate the adjacent translucent outsole and translucent upper. Light from the illumination system can be blocked, such as by a colored mold injection, creating an illuminated design or logo. By blacking out or covering sections of the translucent outsole, shapes and letters of visible light can be created in the resulting negative space. This allows illuminated designs to easily be incorporated into footwear.