An anesthetic dispensing device (100) particularly adapted to apply anesthetic agent to the oral cavity and upper tracheal area of a medical patient prior to intubation of such patient. An exemplary dispenser (100) includes a handle (110) operably connected to a retractor (112) that carries an anesthetic dispensing device (104). A currently preferred dispensing device (104) includes a fluid-dispersing nozzle (118) in fluid communication with a syringe (116). Sometimes, an optical device (164) is coupled to the dispenser (100) to permit direct visualization of the application of anesthetic agent.