A display control apparatus comprises a recording unit which records a still image and a moving image associated with the still image on a recording medium; a setting unit which sets whether to set the associated moving image as a start image to be displayed first at a start of image reproduction; and a control unit which controls to, when the associated moving image has been set as the start image, display the associated moving image from images recorded on the recording medium at the start of image reproduction, and controls to, when the associated moving image has not been set as the start image, display an image based on another condition irrelevant to whether the image is the associated moving image, from images recorded on the recording medium at the start of image reproduction.